Marketing Manager

Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in various marketing disciplines, including social media, email marketing, content creation, and analytics. This role requires a strategic thinker who can develop and execute innovative marketing strategies that resonate with our target audience.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance Wolf’s brand visibility and engagement around modular homes.

• Create and manage content for social media across various platforms and the company website to increase audience reach and interaction.

• Oversee email marketing efforts, including campaign creation, audience segmentation and performance analysis.

• Conduct thorough market research using analytic tools to identify trends, customer needs, the effectiveness of marketing campaigns and adjust strategies accordingly to create a competitive landscape.

• Lead copywriting efforts for promotional materials, website content, blog posts, etc, using Adobe suite.

• Review Google Analytics and Ad campaigns.

• Manage the marketing team and collaborate with other teams within the business.

Qualifications

• A natural curiosity about housing innovation and sustainable living.
• Proven experience in a marketing role with a focus on social, email, content marketing, and analytics.
• Proficient in WordPress websites.
• Entrepreneurial mindset with a hunger for growth and the ability to think outside the box, to learn and adapt to the customer and industry needs/trends and bring a fresh marketing approach.
• Proficiency in HTML for email design and web management in preferred.
• Strong research skills to analyze market trends and consumer behavior effectively.
• Excellent copywriting skills with the ability to create engaging content that drives action.
• Familiarity with Google Analytics and Ad campaigns for tracking performance.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong written and verbal communication skills and the ability to work collaboratively within a team.

Schedule

Monday – Friday, 40hrs/week